Creative Concern

Communications for a sustainable future

Why Art Works

’What is the real value of the contemporary visual arts?’

Why Art Works

Arts consortium North by NorthWest commissioned Creative Concern and Rebanks Consulting to find the answer to the question, ‘What is the real value of the contemporary visual arts?'

The report demonstrates how the arts have become vital economic drivers for growth in tough economic times, playing a key role in shaping perceptions and encouraging investment. We have also delivered a marketing plan to promote and advocate this arts partnership alongside leading a residential attended by 12 arts and culture senior professionals.

Our strategic work also involved delivery a residential training programme for the network.