Creative Concern

Communications for a sustainable future

“It’s a pleasure to work with an agency that takes the time to understand your customers, your product and your values to create a brand that is fresh, relevant and valuable.”

Mark Simmons,
Marketing Manager, Riverside.


Riverside are the UK’s third largest social housing and regeneration organisation. We refreshed their brand at a time of growth and change within an organisation moving further towards the commercial sector. We are now Riverside's retained agency, guarding and evolving their brand and sub-brands for several years.

External brand testing proved there was a 95% approval rate for the copy and tone of voice, with 90% satisfaction with the new brand. The 2011 Annual Report was shortlisted for the National Tenant Group annual awards, being described by one tenant as “The best annual report Riverside has produced since I became a tenant.”