Creative Concern

Communications for a sustainable future

The Choose Freedom campaign for BikeRight! was launched on 14th June 2012, with a mass cycle ride across Liverpool


We have been working closely with community cycling project BikeRight! to create a new campaign encouraging North Liverpudlians to get on their bikes and enjoy the freedom, savings, health benefits - not to mention increased job opportunities - afforded by cycling and walking.We worked closely with the local communities of Everton & Kirkdale and BikeRight! with a series of workshops to create the Choose Freedom brand. The accompanying ad campaign was then created featuring images of locals cycling and walking. The whole campaign was then media launched with a group cycle ride finishing at Liverpool’s spectacular Pier Head.