Creative Concern

Communications for a sustainable future

“The real beauty of the BBC North brand is its versatility – it works across all our channels resulting in a cohesive, joined up approach to our communication.”

Josie Cahill,
Internal Comms Manager, BBC North

BBC North Brand

We’ve worked with the BBC for over eight years providing a range of brand, design, digital and film services.
We developed the brand for BBC North ahead of the relocation of five key departments to MediaCityUK in Salford, as well as supporting on the internal communications programme.

The success of the BBC North brand led to a wider rollout of identities for other key BBC locations including Birmingham, Bristol and London.

Each BBC brand was based on a lead brand composition, which reflects the creative output of each location, whilst linking with the main BBC brand identity. The lead composition was then re-worked for different uses including print, digital and presentation formats.

The brands have also been used within the BBC buildings and brought to life through animation.